Keith Cox Autobahn's Blog

My Neighbor’s Little Gray Car

Keith Cox — Fri, 07 Dec 2007 01:03:56 +0000

I think it is a 1995 geo Prism. It has four doors, an automatic transmission and front airbags. The odometer just turned over 125,000 miles and some would think it is ready for the crusher, but they have a refreshing and very responsible attitude toward this piece of basic transportation.Kyle is their youngest and he turns 16 this fall. When we chatted across the new hedge which separates our homes they asked about the latest trade I had driven home from my car dealership. Should they replace the Geo with something fresher, newer and sportier? As we talked, they concluded the little gray car would work just fine for Kyle in his first couple years of driving as it had for his two older siblings.It is paid for and dependable and they know the history from when they purchased it with only 32000 miles ten years ago. They let one of the local shops keep it in great shape and always did the scheduled maintenance and though it may not be the sexiest car on the block it works just fine. Because it has a very low book value they can purchase only liability insurance and forgo the more expensive collision coverage.Every day I watch families spend incredible amounts of money putting young and inexperienced drivers in to new or nearly new cars. Driven by peer pressure and bad information, both parents and children put each other at risk with too much car with too much power without the experience and or maturity to handle either. A local Realtor, Mile Kent, on his weekly radio program quoted a reliable source which studied this issue and found that people who will drive their cars to 200,000 miles save an average of $30,000 in doing so. He commented; “it’s almost like having a part-time job.” With advanced engineering, improved lubricants and computerized diagnostics, almost any car manufactured in the past 10 years can be safely and dependably driven to 200,000 miles if maintained properly.As I arrive home each night I smile and quietly applaud the Haans and their decision to keep the little gray car.

GAP Insurance

Keith Cox — Fri, 07 Dec 2007 01:00:32 +0000

In todays finance market it is not unusual for our customers to finance 100% of the purchase price of a car plus the taxes and fees. This creates a situation where the loan total in the first couple of years exceeds the value of the car. In the unfortunate instance where the car is involved in an accident severe enough to have the insurance company total the car, the coverage is not going to be adequate to pay off the loan.GAP insurance was created for this situation. A small one time premium covers the gap between the car value and the balance of the loan. While we are not big fans of some of the add ons that dealers try to slide through at the end of the transaction, this one is very worthy of your consideration and a huge money saver in the event that it is needed.

Customer Education – Classes

Keith Cox — Fri, 07 Dec 2007 00:54:56 +0000

Today’s vehicles are becoming more and more sophisticated with great features which add to the safety and driving pleasure. It has been interesting to realize that many of our customers come back in several months and have basic questions about these functions or are simply unaware that these great features even exist. This has prompted us to offer regular “get acquainted with your new car” events offered on a regular basis on evenings and weekends. These one hour classes give us an opportunity to walk through the details of various features and unlock the enjoyment you should be experiencing in your new ride. They are fast paced and fun with a little humor, refreshments and an opportunity to connect with our service team and other like minded drivers. We will show how to do some basic preventative maintenance which can add substantially to your safety and avoid unnecessary costly repairs If you would like to take advantage of this free service just drop us and email or give us a call. You are welcome even if you purchased your BMW, Volkswagen or Audi somewhere else.

Customer Education – Forums

Keith Cox — Fri, 07 Dec 2007 00:51:46 +0000

From time to time the Keith Cox Autobahn Team will offer forums for those in our community with special or common interest vehicles. These forums will cover topics such as performance and or preventative maintenance on particular cars. These forums will take on two basic formats. One will be a scheduled meeting held here at our dealership and the other will be through the website allowing interactive discussion with others and our specialist. Our goal will be to make these focused and informative. We will encourage your thoughts, ideas and experiences in the process. We can all learn from each other and pass along valuable information. These forums will also include Professionals from the topic fields and assists all of in the process of separating fact from fiction. Several topics are already in the planning stage which includes TDI diesel operation, bio-diesel conversion and use, 1.8 Turbo performance enhancement, roof racks, trailer hitches and other sport accessories, and performance tires on Quattro and Traction Control cars. If you have an interest in any of these forums please indicate so by clicking on the “Notify Me” button or giving us a call @360-733-2721. We will NEVER sell or give away your personal information and you may unsubscribe anytime you wish. We will give your privacy careful attention. Your ideas for future forums are greatly appreciated.

Keeping your car dependable

Keith Cox — Fri, 07 Dec 2007 00:41:16 +0000

The technical nature of today’s automobile makes it nearly impossible for the owner to do any repairs or scheduled maintenance. However there are several things a driver can do to greatly increase a cars performance and reliability. Keep these items up to date and check your owner’s manual for issues related to your specific automobile.

Check your oil at least every other time you fuel.
Check your tire pressure once a month. Don’t forget to include your spare tire.
Fill your windshield washer fluid anytime it goes below the 50% mark. Buy a good fluid with antifreeze in it.
Ask you service provider to replace your wiper blades every four months.
Check your lights for correct operation every month.
Keep your gas cap tightly closed after each fueling.
Make sure you are using the correct octane fuel for your car.
Check your trunk for the correct jack and tools to change a tire.
Make a “dry run” on a level surface to get familiar with how to change a tire.
Pay attention to the scheduled maintenance required for you car

What if…?

Keith Cox — Mon, 26 Nov 2007 20:11:52 +0000

I have been reading a book my brother Neal gave me in the 1980’s by Paul Hawkin titled; Growing a Business. I had remebered it as inspirational but as I have reread it I have become intriuged by how well he captured some very insightful aspects of, well, “growing a business.”

It is a good read in its entirity but one concept I picked up in the first 100 pages again was what he calls the “What if” factor.

What if, in your business, you really do listen to your customers. What if you can develop a service or product that builds into making your customers clients rather than consumers. What if you can break the mold in a dozen small ways to add value and duribility to what you do or sell.

I am doing a poor job of explaing what he wrote so well but it is a concept which resonates with me. I sat down this morning a without breaking a sweat quickly listed 20 simple things we can tell our customer we do that I believe are “what if” kinds of things. Over the next couple of days I will try these on those of you that come here and I would love to have you either confirm them or challenge me that they don’t fit with the reality of how we do business and care for our client base.

1. What if we didn’t make our prospects wrestle in the mud for two hours to get to the bottom line price on the cars we sell? My industry does this on a regular basis and I think it is despicable. We have a realistic book based price posted on every car on our lot and if we get an offer for something less or different we can usually give a definitive answer or make a counter offer in 60 seconds or less.

What can you do to help the environment?

Keith Cox — Thu, 18 Oct 2007 19:23:22 +0000

This morning I checked out a blog hosted by Village Books that had a great link for ideas of how we can each make a difference in out world. Check out the link.

9 Ways To Avoid Being Taken For A Ride By Car Dealers

Keith Cox — Thu, 18 Oct 2007 22:50:22 +0000

Nothing raises the blood pressure quite like the prospect of shopping for a used car. Many have likened it to a visit to the proctologist: necessary, but seldom pleasant. There are few industries with the poor reputation earned by used car dealers. From the moment you step foot onto the car lot, it seems that every step in the car buying process is designed to irritate you, the customer. Of course, there are good used car dealers, but unfortunately, they are the exception. It is no wonder people hate shopping for used cars!….. Read the full article here

Hello World!

Keith Cox — Wed, 17 Oct 2007 23:45:22 +0000

Welcome to the new Keith Cox Autobahn Blog! We are looking forward to providing you with information regarding researching, buying and servicing vehicles as well as local happenings. And why not throw in some random thoughts and humorous findings while we’re at it. Please contact us with questions, helpful links and local news that you’d like to see in our posts.